Jarvis Catalogue Web
PRODUCT IMAGE SYSTEM
©2026PITCH NEWNEWNEW STUDIO
00/OPENING

One Visual Language.
200+ Products.
Every Format.

A scalable image system built around photorealism, consistency, technical understanding and industrial precision.
PACKSHOT
MOTION
TECHNICAL
CAMPAIGN
PRINT
WEB
00/OPENING

The Opportunity

Turn a fragmented product catalog
into a coherent visual language

01PHOTOREALISM

Materials, reflectivity and finishing should read with the credibility of professional product photography.

02CONSISTENCY

Standardize backgrounds, camera logic, scale, cropping and color across categories.

03UNDERSTANDING

Use stylized imagery to reveal how products work, not just how they look.

07/CLOSING

3 Products are the Prototype.
The System is Designed for 200+

A scalable visual language for product, sales, digital and brand communication

Jarvis machined parts
Product > Fabrication & Breaking > SEC 230-5

SEC 230-5

It begins as a silhouette. A question forms: what could this be?
Scroll, and the answer unfolds into an unexpected journey.

As you scroll, the key components come forward.
Each one carries a story of engineering and technological value.

Our camera system is designed to make each product immediately understandable while preserving a premium visual presence.

Measurements tell you how big it is. The technical drawing shows how it is made, from the outer shell to the internal assembly.

Treatments translate engineering into atmosphere: transparency, line and Jarvis blue applied to the same 3D model.

Six-Axis Robot (R6) with its rib saw tool head
Products > Robot arm > Six-axis (R6)

Six-Axis Robot (R6)

Our camera system reads the R6 from full reach to cutting head, making the robot immediately understandable while preserving a premium visual presence.

A technical view does more than measure. It exposes the internal construction of the R6, so engineering becomes as visible as form.

Jarvis saw blade
Product > Accessories > Blade

Blade

Our camera system reads each blade from edge to core, making its finish and fit immediately understandable while preserving a premium visual presence.

02/RESEARCH

Four Principles

The system should feel engineered, ownable and repeatable

01PRECISION

Every choice should feel intentional and measurable.

02MATERIALITY

Surface behavior is product information.

03CLARITY

Visual effects must explain, not decorate.

04SYSTEM

Every rule must scale across future products.

02/RESEARCH

Look Development as a
Design Process

We explored behaviors, not just aesthetics

CURVE
TEXTURE
SCALE
X-RAY
EXPLODED
ANGLE
LIGHT
GRAPHIC
BREAK
MOTION
03/VISUAL SYSTEM

Three Official Image Modes

Reduce the look development into a simple, usable system

01CORE

Catalog, e-commerce, product pages.

02TECH

Product explanation, sales, case studies.

03SIGNAL

Hero, campaign, motion, brand moments.

03/VISUAL SYSTEM

Lighting Language

Consistent enough for catalog. Characterful enough for brand

KEY LIGHT

Defines geometry and gives the object a clear, premium silhouette.

SOFT FILL

Retains information in matte plastics, rubber and darker components.

CONTROLLED LIGHT

Makes brushed, machined and polished surfaces read correctly.

03/VISUAL SYSTEM

Material Fidelity

Surface becomes information

JARVIS STEEL
BRUSHED METAL
MATE POLYMER
RUBBER
JARVIS BLUE
Build a Jarvis material library once, then reuse it across the entire catalog
03/VISUAL SYSTEM

Camera Library

Views are defined by function, not decoration.

HERO / 3/4
SIDE / FUNCTION
FRONT /ID
MACRO / DETAIL
ORTHO / TECH
04/IMAGE ARCHITECTURE

One Product, 7 Images Roles

Each render should have a clear communication job

HEROIDENTIFY
DETAILREVEAL
TECHNICALEXPLAIN
EXPLODEDUNDERSTAND
X-RAYDISCOVER
MOTIONDEMONSTRATE
ENVIRONMENTCONTEXTUALIZE
04/IMAGE ARCHITECTURE
01/PACKSHOT

Hero

Neutral. Accurate. Repeatable

CONSISTENT LIGHT
CONSISTENT CAMERA
CONSISTENT SCALE
CONSISTENT COLOR
The catalog baseline
04/IMAGE ARCHITECTURE
02/DETAIL

Material Detail

Close-ups should reveal engineering, finish and craft

04/IMAGE ARCHITECTURE
03/TECHNICAL

Technical Editorial

Technical information becomes part of the image language

04/IMAGE ARCHITECTURE
04/EXPLODED

Exploded Construction

Complex engineering made understandable

04/IMAGE ARCHITECTURE
05/X-RAY

Internal Logic

Exterior form. Internal engineering

04/IMAGE ARCHITECTURE
07/ENVIRONMENT

Unified Lab

Create a space that is intersectional across all machines

05/APPLICATIONS

From Image to System

One visual source should support every communication surface

3D ASSET
CATALOG
WEB
SALES
SOCIAL
MOTION
ONE VISUAL SOURCE
MULTIPLE BRAND APPLICATIONS
05/APPLICATIONS
01/PRINT CATALOG

Print Product Catalog

A premium engineering manual, not a traditional industrial catalog

HERO SPREAD

Use image-led opening spreads for category and product storytelling.

PRODUCT DATA

Pair technical facts with consistent product views and clear hierarchy.

SYSTEM LANGUAGE

Blue, mono typography,white space and technical annotation create continuity.

05/APPLICATIONS
01/PRINT CATALOG

Family Architecture

A repeatable spread system for product families.

05/APPLICATIONS
01/WEB CATALOG

Web

Category. Product detail

05/APPLICATIONS
ARTS & MORE

Arts & More

06/MOTION

Motion is Product Information

The animation should explain the object while it transforms

REVEAL

Move from exterior to detail, construction or internal logic.

EXPLAIN

Use motion to demonstrate rotation, assembly, motion paths and system behavior.

TRANSITION

Move between core, tech and signal states without losing product continuity.

06/MOTION
FUNCTION IN MOTION

Function in Motion

Motion becomes a diagram of behavior